“The NFL does its best to scare everyone else into thinking that they’re not allowed to use the term SUPER BOWL. So all the businesses that aren’t official sponsors are terrified. Under trademark law, they’d probably be just fine using the term SUPER BOWL. No one is going to think that a local grocery is discounting Fritos because it’s sponsoring the Super Bowl, and an electronics store would be well within its rights to run ads saying that the Super Bowl would look great on a new 110-inch TV.”
Please visit the latest issue of Valley Business Front [PDF link] for Keith Finch’s latest legal perspective on licensing and trademark issues.
And if you’re interested in learning more about “the Big Game” licensing and just how deeply media licensing runs in your everyday business dealings, join us at our next round of Shark Bites this month.
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