regulations

Email marketing is one of the most widely utilized forms of customer engagement.  Its low-cost coupled with high-reach makes email blasts an attractive option for business both small and large.  However, many businesses and marketers are unaware of the regulations surrounding commercial electronic mail, or the up to $1600 per violation that comes from disregarding rules.

During the internet’s early years, consumers found themselves pelted with hundreds, if not thousands, of unsolicited emails. Some of these emails were innocuous promotional messages, but many contained misleading information or pornographic materials.  As a response to these messages and as a way to protect internet users, the “Controlling the Assault of Non-Solicited Pornography And Marketing Act of 2003” was signed into law in December of 2003. The goal of the act was to limit the number of frivolous, dangerous, or inappropriate messages consumers received. Continue reading “The CAN-SPAM Act of 2003: Basics Every Business Needs to Know” »