Business competition is the name of the game. One industry in particular, however, is taking the term “friendly competition” to heart.
Collaborative brewing, in which two or more breweries join forces to create a [new] product, has rapidly swept through the craft brewing industry. While brewery rivalries certainly exist, many brewers have discovered the benefits of teaming up. It allows brewers to expand their horizons, creating beers outside of brewers’ comfort zones. Breweries gain exposure to new markets and gain credibility. Consumers, on the other hand, relish the typically unconventional brews resulting from the pairing. Sometimes it even helps avoid legal battles, such as the case of Avery Brewery and Russian River Brewery’s “Collaboration Not Litigation” ale. Continue reading “Think Before You Brew” »