The rules for designing a beer label can be so frustrating that perhaps you’d better have a drink first. For a name, pick a trademark that you can actually protect. Don’t call your beer “strong” or “invigorating,” don’t include anything that might remotely be considered a drug reference, and for heaven’s sake, don’t try to show your patriotism by putting the American flag on it!
Please visit the latest issue of Valley Business Front June [PDF link] for the full discussion on alcohol labeling do’s and don’ts.
And if you’re interested in learning more about trademark and brand development as it applies to alcohol labeling specifically, join us at our next round of Shark Bites this month.