Your business uses a name, logo, brand or other image to help your clients and customers distinguish your business, goods and services from the crowd. Effectively choosing and maintaining your trademarks and preventing others from piggybacking on your success will help keep your business one step ahead of the competition. Our assistance to you begins at square one, with the necessary guidance to help you choose the most protectable marks for your business. We can also search for possible competing marks to determine the most effective way to register your mark and to avoid pitfalls of infringement. We continue to the federal registration process to secure the marks for your continued, unfettered use. At all times, we provide thorough advice and guidance on an appropriate branding and use strategy to maximize the efficacy and protectability of your marks as you use them in your day-to-day business to identify your goods and services to others.